As Founder of Anova.Golf from January 2016 to November 2021, I built and led a pioneering golf technology company that transformed performance analysis in collegiate golf. Starting with a vision to significantly extend the usage of advanced golf analytics, I developed a SaaS platform that achieved dominant market position, over 120 college team customers while maintaining an exceptional 9.2 Net Promoter Score. Anova.Golf was acquired by Topgolf Callaway Brands in 2021.
After playing college golf at the University of the Pacific, I embarked on a 12-year career as a touring professional where I played tournaments on the European Tour, Korn Ferry Tour, PGA Tour of Australasia, PGA Tour China, PGA Tour Canada, PGA Tour Latinoamerica. I was a member of PGA of Sweden (2007-2020) and of the PGA of Australia (2010-2015). During my time as a professional golfer, I hit a performance plateau that I couldn’t break through, and I went on a quest to figure out why. This ultimately led to my decision to start my own company. And I am very happy I did. As a player, it told me that what I thought was my biggest strength really was my biggest weakness.
I performed a strategic overview of the Toptracer business. This included conducting over 30 product feature comparisons and value chain analyses, providing crucial insights into competitive advantages and market evolution patterns.
A key achievement was leading an 11-person cross-functional team in developing and launching Toptracer Coach. We took this product from concept to launch at the 2023 PGA Show in just five months. I had the privilege of leading the project from concept to launch. In June of 2023 this project was handed over to the Range Experience department at Toptracer.
